🔥 BREAKING DRAMA: Jeon Ji Hyun Wiped Out by Brands – Facing the Biggest Scandal of Her Career! 🔥
Once the “darling” of Chinese fans, Jeon Ji Hyun has now become a target of mass boycott. The controversy stems from her lead role in the drama Tempest, where a line of dialogue was accused of “insulting China.” Although neither the actress nor the production team has responded, Chinese netizens are demanding she be “banned,” barred from events, and erased from all media platforms.
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🚨 Brands Turn Their Backs
- La Mer has deleted all her ads and even blocked her name on their official Weibo.
- Piaget removed her campaign images from Taobao and its website.
- Ecovacs, which had hired her in May 2024 as Asia-Pacific ambassador, declared the contract ended early 2025 and distanced itself from the scandal.
- Louis Vuitton remains silent for now, but its Weibo page is being flooded with demands to cut ties.
📉 With major luxury brands erasing her image, industry insiders say Jeon Ji Hyun is effectively being “blacklisted” in China—similar to Lisa (BLACKPINK), who was banned after her Crazy Horse performance.
💰 Financial Disaster
- The hashtag #BoycottJeonJiHyun has hit 1 billion views on Chinese social media.
- Estimated damages for partner brands exceed 200 million RMB, a sum Jeon Ji Hyun may be forced to compensate.
- To make matters worse, she’s already burdened with 15 billion won in debt due to her husband’s failed business ventures.
👉 From top star to “persona non grata,” Jeon Ji Hyun is now facing the most turbulent chapter of her life and career.
