BLACKPINK’s Jisoo Apologizes after Criticism Over Solo Debut Promotions
On January 23, it was reported that BLACKPINK’s Jisoo unexpectedly faced complaints and criticism from some viewers regarding shortcomings in the promotion of her upcoming music release.

A section of netizens expressed dissatisfaction with the minimal teasers, particularly given the rapidly approaching release date. Some voiced concerns, stating, “No one promotes an album in just 20 days. It makes more sense to drop a single on Febuary 14, then the album 2-3 weeks later. If Blissoo wants to release an album on Febuary 14, promotion should’ve started last week. Otherwise, it’s worse than YG.”
Many Jisoo fans are growing increasingly impatient, especially after witnessing her BLACKPINK bandmates – Jennie, Rosé, and Lisa – successfully leave their marks with solo projects.
In response to the mounting criticism, Jisoo addressed the matter directly through a fan communication platform. Jisoo took a moment to express her feelings and reassure her supporters.
She stated, “I’ve heard concerns about the sales period being short! I had my own worries and concerns too, but… I think I chose a path because I wanted to show something better that I could truly be satisfied with!”
Jisoo also offered insight into her approach to the preparations for her solo debut. “I wanted to show you various things quickly, but I also wanted to show them perfectly, so… I ended up being a bit slow, haha. Doing everything on my own: deciding, organizing,… It’s really tough! But I believe BLINK will like it, so I’m staying strong and working hard!” she explained, emphasizing her dedication to delivering a high-quality product for her fans.
Here’s the full heartfelt message Jisoo shared with her fans:
I wanted to show you various things quickly, but I also wanted to show them perfectly, so… I ended up being a bit slow, haha. Doing everything on my own: deciding, organizing,… It’s really tough! But I believe BLINK will like it, so I’m staying strong and working hard! Hehe.
I’ve heard concerns about the sales period being short! I had my own worries and concerns too, but… I think I chose a path because I wanted to show something better that I could truly be satisfied with! hahaha. I hope everyone enjoys it when it comes out! That would make me happy too. Just wait a little bit longer, hehe.
It’s upsetting to make you wait even in 2025! But still, we have Youngjoo, so it’s okay, hahaha. I’m sorry and I love you 🥹💟 When something comes out, I’ll give you all my love. But in 2025, I’ll definitely show BLINK more of me!! hehe.
Oh, I was feeling a bit stressed, but talking to BLINK makes me feel better, hehe. As expected, I’m so simple. I feel bad for making you keep waiting when I know you’re excited! I’ll go bam bam bam and release everything at once so you’ll be like, ‘Whoa! What’s all this?!’ Hehe
Even though it feels a bit tight and short, and I worried, ‘What if BLINK doesn’t like it?’ I still have no doubt that you’ll love it once it’s out! …This isn’t a spoiler, though… hehe. I really want to show you photos soon… I’ll show them soon… very soon! But ‘soon’ is becoming my least favorite word of the year, haha. Please wait while looking forward to everything. Hehe. Soon; Hehe. Love you, see you ♥️🥺