HYBE WAR UPDATE| CEO Min Hee Jin: “NewJeans called me and cried for half an hour because they loved me so much. The girls also have the same stance as me.”
More than comedy!
ADOR CEO Min Hee Jin held a press conference on April 25, 2024. She touched on the accusations made towards her during her feud with HYBE. While discussing the process of how she created ADOR, she explained how she ended up leaving Source Music. Min was initially invited to join the company through a collaborative project to create HYBE’s first girl group, to be launched under Source Music. HYBE suddenly told her that they will be debuting a girl group centered around now LE SSERAFIM’s Chaewon and Sakura. This caused NewJeans’ debut to be delayed, and also angered Min Hee Jin so much that she requested for ADOR to be created so she could debut NewJeans as quickly as possible. Min Hee Jin felt that HYBE had betrayed her, by promising both her and the members of NewJeans that they would be HYBE’s first girl group, only to create LE SSERAFIM instead.
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Following that, Min Hee Jin made a damning statement that claimed HYBE’s CEO banned her from promoting NewJeans due to LE SSERAFIM.
“Park Ji Won asked me not to promote NewJeans until LE SSERAFIM makes their debut. I asked why, and he said that we needed to make the public think that LE SSERAFIM is Min Hee Jin’s girl group. That we needed the public to be confused between the two. Do you think this makes sense? I already took the girls in. So what should I do? okay, fine, even if you guys try to create disturbances for me, I just have to do well with what I can. So I received a few boycotts To stop me from promoting NewJeans.
— Min Hee Jin
Usually, before a group makes their debut, a bunch of teasers and media articles go up to promote the new group. NewJeans came out of no where with zero promotion, stunning the public. Min Hee Jin sheds light on the reason, accusing Park Ji Won, the CEO of HYBE, from banning her from promoting the group pre-debut for LE SSERAFIM’s benefit. This is as “Min Hee Jin’s girl group” had been heavily used to promote HYBE’s first girl group, a position that should have been NewJeans’. This later went to LE SSERAFIM due to HYBE’s plans. Park Ji Won’s meaningful ploy was to promote LE SSERAFIM using Min Hee Jin’s name.
The accusations come at the peak of her feud with HYBE, who accuses her of trying to steal management rights to ADOR.
When asked how NewJeans reacted after the suspicion of usurpation of management rights, CEO Min Hee Jin shed tears:
“NewJeans called me and cried for half an hour because they loved me so much. The girls had the same stance as me.”
“The members are having a hard time. We comfort each other and they send text messages saying they love me every day. Hanni keeps saying that she will come to me. Haerin is a quiet kid but makes video calls. She She said she wanted to send a text message but then called because she wanted to hear my voice. I wonder if this is how it feels to raise your child.
Hyein cried on the phone for 20 minutes. She said that I helped her a lot when she was in trouble, but now she couldn’t help me so she cried. Hyein even said she would turn on Phoning and talk.”
