BTS Jungkook and BLACKPINK Jennie take photos of underwear!
Jungkook (BTS) and Jennie (BLACKPINK) made fans “surprise” when participating in Calvin Klein’s promotional campaign. Idols from two top Kpop groups show off their sculpted bodies, attracting a large amount of interaction on social networks.
As brand ambassadors, Jungkook (BTS) and Jennie (BLACKPINK) made fans “stand still” when participating in Calvin Klein’s Fall 2023 campaign. Besides the two K-pop cult stars, there are Alexa Demie, Kid Cudi and Kendall Jenner. The campaign aims to capture confidence, playfulness and sensuality, the artistic black-and-white interlacing images highlighting the bodies of the stars.
Featured in the new set of photos and short commercials, the campaign introduces the BTS member showing off his sculpted figure in a crop top, long shaggy bob hairstyle. The term “genderless” has trended on Korean Twitter, underscoring the campaign’s impact, erasing the boundaries of gender stereotypes.
Jungkook wears a classic denim on denim outfit, with his CK pants showing off boldly.
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This collaboration isn’t Jungkook’s first foray with the iconic fashion brand. In early March, the male singer created a fever as a global brand ambassador of Calvin Klein, introducing a denim set.
In addition to his fashion impressions, Jungkook has had a remarkable year in music. He made headlines with the single Seven, featuring rapper Latto, the premise for an upcoming solo album. The excellent song debuted at number 1 on the Billboard Hot 100 shortly after its release on July 14. In addition, the collaboration of the youngest member of BTS with Charlie Puth in Left and Right and his performance of Dreamers at the opening ceremony of the 2022 World Cup has further cemented the global popularity of the 1997-born vocalist as the singer born in 1997. is a solo artist.
In an interview with the brand, Jennie said that after the limelight, she is an introvert, quiet and shy. However, she changed and transformed when she stepped on stage with an attractive and energetic style: “In real life I am quiet and shy but that disappeared when I went on stage. I turned on BLACKPINK’s Jennie mode ”
The female idol born in 1996 showed off her sexy and beautiful body in photo shoots. Combined with classic items, Jennie shows a more seductive, enchanting side.
Jennie’s lingerie set made BLACKPINK fans “wake up”.
“This fall campaign is a tribute to Calvin Klein’s most iconic products, featuring the brand ambassadors who are shaping today’s culture,” said Jonathan Bottomley, global marketing director. now. This is our strategy to reshape the brand’s image, recapture the core values of confidence and sensuality, and unleash the ability to create our unique culture.” By inviting the most iconic and influential stars of this generation, it is targeting young consumers who love fashion and dynamism.
With top stars appearing, especially during the introduction of Jungkook as a global ambassador, the brand had the most successful campaign in the brand’s history. “Our Spring 23 campaign generated the highest level of consumer engagement in brand history, with 1.7 billion impressions on PR and social media alone, adding 1, 6 million new followers on social platforms within six months and drive traffic to the website significantly” – Jonathan Bottomley said.
