Son Ye Jin, the “Korean Wave Queen” who even got through the Korean Wave ban in China
All of the dramas where she appears as the main character, such as “Crash Landing On You” and “Something in the Rain”, have achieved big success outside of Korea, as expected of the queen of Korean Wave.
Actress Son Ye-jin (40) is making meaningful achievements at her home country and abroad through dramas where she plays as the main character such as tvN’s “Crash Landing on You”. As “Crash Landing on You” is still popular despite reaching its 2nd year after the series ended, JTBC’s drama “Something in the Rain” (2018) also drew attention after breaking through China’s Korean ban which restricts Korean content distribution in China. On top of that, she is showing off her great influence by drawing another hot topic after she announced her wedding on Mar 30th with actor Hyun Bin, who is the same age as her.
● Can she get rid of the ban?
From Mar 3rd, iQiyi, one of China’s top three OTT (online video services), has released “Something in the Rain” starring Jung Hae-in and Son Ye-jin. Earlier, SBS’s “Saimdang, Memoir of Colors” was aired locally in January this year, six years after passing the deliberation in 2016. However, since 2017, when China’s ban on Korea began in its earnest, the first Korean drama to be approved by the local authorities’ broadcasting regulatory is “Something in the Rain.” As a result, expectations for the ban being lifted are also increasing.
Son Ye-jin began to make headlines thanks to her romantic chemistry with Jung Hae-in in the drama. According to the Korea Creative Content Agency on Mar 13th, this drama is gaining popularity, ranking No. 1 on iQiyi’s “Rising chart” and No. 13 on the overall drama chart immediately after its release. On Weibo, a Chinese SNS platform, the hashtag “Something in the Rain” also exceeded 1.1 billion views. Some predict that this popularity will continue until May when the Chinese remake is released.
In Japan, two other dramas where she plays as the main character are added into Netflix’s “Most Watched TV Show and Program.” “Crash Landing on You” and JTBC’s “Thirty, Nine,” which is currently airing, are ranked sixth and seventh, respectively. “Crash Landing on You,” where she formed her love relationship with Hyun Bin in 2019, has soared back on the chart once again since their marriage announcement last month. She also succeeded in drawing curiosity from many Japanese viewers with her new drama “Thirty, Nine”.
● Her wedding is another hot topic
Son Ye-jin will marry Hyun Bin at an outdoor hotel in Gwangjang-dong, Gwangjin-gu, Seoul on Mar 30th. At the end of January, she finished filming “Thirty, Nine” early and is reportedly preparing for her marriage. Various behind-the-scenes stories related to their marriage, including the location and cost of the ceremony, are a hot topic every day online.
With such strong “firepower,” Son Ye-jin stands out among various viral topics. In the February drama actor brand reputation released by the Korea Institute for Corporate Reputation, she topped the list, beating Kim Tae-ri and Nam Joo-hyuk of “Twenty-five, Twenty-one.” This result is seen as the influence of the drama “Thirty, Nine” and the announcement of her marriage.