P&J Group announced to cancel the sponsorship of the movie ‘Snowdrop’ starring BLACKPINK’s Jisoo and actor Jung Hae In due to the controversy of distorting history.

P&J Group announced to cancel the sponsorship of the movie ‘Snowdrop’ starring BLACKPINK’s Jisoo and actor Jung Hae In due to the controversy of distorting history.

On December 20th, P&J Corporation announced the cancellation of sponsorship for the movie ‘Snowdrop’.

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Representative Jung said, “We invested without knowing the details of the plot thinking it would have a good advertising effect. I did not think I should investigate further after being reassured by the staff of the drama saying problematic scenes have been edited out to pass the broadcasting standards.”

He continued, “After learning more about the issue we have now requested to take our sponsorship off and they have confirmed to take our name out from the third episode.”