Seo Ye Ji is now under numerous controversies after a news outlet first revealed her involvement to Kim Jung Hyun’s rude behavior during his filming with Seo Hyun (Girl’s Generation).
Amidst the ongoing controversies, several brands who have contract with Seo Ye Ji is expected to request for her to pay for breach of contract.
Brands like AK Beauty‘s cosmetic brand LUNA, New Origin‘s ‘Inner Flora,’ , mask brand AER, and the sunglass brand RIETI, first deleted all of their advertisement from posters, video and collaboration with Seo Ye Ji from their websites and other promotions.
Due to this, it is expected that the actress Seo Ye Ji may have to pay penalties worth billions of KRW (millions of USD) due to the breach in contract and cancelation of the advertisements.