Park Seo Joon finally joins Smart Family with Hyun Bin And Son Ye Jin!

Park Seo Joon finally joins Smart Family with Hyun Bin And Son Ye Jin!
After Hyun Bin and Son Ye Jin, Smart Communications announced Park Seo Joon as their newest international brand ambassador model.

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“He was very happy and very proud of the fact that he will be joining the Smart family alongside Hyun Bin and Son Ye-jin. He was aware of the campaigns that we did with the first two Korean celebrities. He’s also very aware of the huge fan base he has in the Philippines, ”said Jane Basas, Smart SVP and head for Consumer Wireless Business.

Basas said the only request of Park’s team was to make his campaign different and unique from those of Hyun Bin and Son Ye-jin.

“We made sure to play up his fun side, we made sure to play up his romantic persona to make it stand out versus the two original campaigns which were quite corporate in the treatment. I think he’ll be very happy with this one, ”she said.